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Empowering Elite Decisions

Full-Spectrum Football AnalySIS Driven by the Most Complete Dataset

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Gradient transforms complex data into clear, competitive insights for modern football decision-makers.

Backing stronger decisions all the way.

About Us
01
Our History

In 2024, Gradient , formerly PFF FC,  emerged as an independent spin-off from PFF, born out of a collaborative decision to give our team full autonomy while carrying forward PFF’s legacy of rigor and reliability. We struck out on our own to accelerate innovation in football analytics expanding our data footprint, enhancing models, and doubling down on client service.

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02
Our Mission

Our mission is to lead football analytics, delivering unmatched insights that empower clubs, broadcasters, and fans to make smarter decisions and deepen their connection to the game.


By elevating performance, informing strategy, and enriching the fan experience, we aim to fuel the growth and magic of the Beautiful Game for generations to come.

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03
Our Offerings

We equip our customers with everything necessary to gain that all-important competitive edge, navigate complexities, seize opportunities, and shape outcomes with confidence. Our analysis transforms data into dynamic insights that reveal what’s possible.

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Our Products

Gradient Player Grades

Gradient’s unique Player Grades provide a contextual, performance-based evaluation that goes beyond traditional statistics. By adjusting for game situations our grading system delivers a more accurate and objective view of on-pitch performance.

Play-by-Play Grading

Unlike traditional data, Gradient measures a players execution on an event rather than just the outcome , bringing the full nuance and complexity of any situation to light.

Get Actionable Insights

We look at every event, creating a large sample size that eliminates bias and evaluates players objectively, regardless of perceived ability.
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Our Products

Enhanced Raw Tracking Data

Gradient’s FIFA-certified Broadcast Tracking and computer vision model provides enhanced player identification by adding ball possession information on top of jersey number recognition. This approach allows for a more detailed portfolio of player characteristics to identify each player with player recognition rates of  98% compared to optical tracking data.
Up to 98% player recognition with 92% precision and minimal positional error
Fully synchronized tracking and event data for advanced, proprietary analysis
Enables next-gen metrics like pitch control, expected threat, and off-ball movement
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Our Products

Physical Metrics

At Gradient, we take great pride in the veracity of our physical metrics and strive to deliver exceptional accuracy and reliability, providing teams with the most precise data available for player evaluation. By leveraging our physical metrics, your club can gain a competitive edge and achieve long-term success through data-driven optimization.
55+
Competitions Covered
23
Different Metrics
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What Others Are Saying About Us

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Ryan O'Hanlon

Staff Writer, ESPN

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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Ryan O'Hanlon

Staff Writer, ESPN

John Carter - Elements Webflow Library - BRIX Templates
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Ryan O'Hanlon

Staff Writer, ESPN

Club Solutions

Empower Your Team with Industry Leading Data & Analysis

Discover how Gradient  empowers clubs with tailored analytics for scouting, performance benchmarking, and tactical planning. From in-depth player evaluations to the industry's most advanced and robust platform, our products and experts deliver the insights you need to gain a competitive edge
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It’s not just about the numbers… it’s about what the numbers make possible.

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Our Grades

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Check out our most recent blog posts

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July 8, 2025

Combining Gradient Sports Player Grades with Pass Clusters
Case Studies
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June 27, 2025

Open Letter from the CEO: PFF FC rebrands to Gradient Sports
Announcements
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June 11, 2025

Five Defensive Data Points You Need to Know from the 2024/25 Premier League
Player Grades
View the Blog
Our History
Powered by PFF
Since 2013, PFF’s American Football grades have been revolutionizing the way that teams at all levels of the game analyze player performance. Our grades have been adopted by all 32 NFL teams and 186 college football teams as well as teams from various other professional American football leagues.

Trusted By:

All 32 NFL Teams
‍

180+ NCAA College Football teams

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